Artist: Not Today Single: Urban Walrus Genre: Britpop, Rock, 90’s Rock Release Date: July 4th, 2024

After an intensive 6-month World Tour through the pubs and shady bars of New York, Amsterdam, and Zurich, Urban Walrus found its way back to the recording studio and presents its new masterpiece, a 90s rock anthem about ruing the day as it starts.

Have you ever gotten up in the morning knowing instantly that the day ahead is not going to be your day? Instead of staying in bed, you went out anyway, just to get the proof that you were right in the first place.

"Not Today" tells and feels exactly like that. An edgy, hard, sinister rock track that hits you right to the core and hangs on to you all day. It’s probably the most “straight to the face” track by Urban Walrus thus far, masterfully produced by Jeannot Steck.

"Not Today" is just some good old rock and roll, carrying on the British traditions of Britpop rock and roll. The song is built on a simple chord progression, simple lyrics, and a simple melody, yet it all comes together to create something genuinely compelling. The guitar solo, while feeling par for the course, fits perfectly within the track’s raw and edgy vibe.

The subject matter of "Not Today" is quintessential rock and roll. The sentiment of “God, I don’t want to get out of bed today” is classic fuel for a rock tune, capturing the essence of those off days we all experience.

Urban Walrus is making impressive waves, with "Not Today" garnering 50,000 plays in just its first month, and most of their other top songs amassing over 100-200k plays on Spotify at the time of writing. This is impressive stuff, indicating that they are undoubtedly doing something right.

"Not Today" is a hard-hitting, relatable anthem that stands out as a significant achievement in Urban Walrus's discography. If this track is any indication of what’s to come, we can expect Urban Walrus to continue making substantial waves in the rock music scene.

Check them out on socials:

https://open.spotify.com/artist/71wegXuXbwqAs26C1vpsSg
https://soundcloud.com/user-215265776
https://urbanwalrus.bandcamp.com/
https://urbanwalrus.bandcamp.com/
https://www.youtube.com/@Urban_Walrus
https://www.instagram.com/urban_walrus/
https://www.tiktok.com/@urban.walrus

“Not Today” and other tracks featured this month can be streamed on the updating DA DA DA - Best New Music

We discovered this release via MusoSoup, as part of the artist’s promotional campaign.